From grassroots gigs and club nights to showcases and festivals, live music brings together creative ideas, audiences and business decisions. This proposed course explores how those elements connect and what it takes to develop an event that works.You’ll explore how events are designed, programmed, budgeted and promoted, alongside the practical considerations that shape their delivery. You’ll also examine why audiences choose one event over another, how promoters balance ambition with financial risk, and what makes an event accessible, inclusive and sustainable.The proposed curriculum combines an introduction to the music industry with specialist study of live events. Project-based learning is intended to help you connect research and theory with decisions about audiences, venues, line-ups, ticketing and promotion. The course is designed for aspiring promoters, event organisers and creative entrepreneurs, as well as those interested in the work behind live music.

The following modules form the proposed course structure. Their titles, content, credit values and sequence remain subject to validation.The Music IndustryExplore the organisations, people and relationships that shape the contemporary music business. From labels and publishers to managers, agents, promoters and venues, you’ll examine how different parts of the industry connect, how income is generated, and how rights and commercial relationships influence decisions.Live Event Design and ManagementExplore how a live music idea becomes an operational event plan. This module brings together event planning, audience experience, programming, venue requirements, staffing and scheduling. You’ll consider budgets, ticket pricing and deal structures alongside licensing, safety and risk, developing an understanding of the creative thinking and decision-making behind an event.Audiences and PromotionWho is your event for, and what would persuade them to attend? Explore audience motivations, music communities and approaches to promotion, including social media, content, public relations and direct communication. Consider how ticketing, pricing and audience information can inform a campaign and help evaluate its impact.Festival Culture and CurationFestivals are cultural experiences as well as commercial enterprises. Examine how histories, communities, genres and audiences influence festival identities, and how programmers balance creative ambition, representation and budgets. Topics are expected to include line-up development, festival ownership and changing event formats.Sustainable and Inclusive PracticeConsider how live events can respond to environmental, social and economic challenges. Explore accessibility, representation, audience welfare and responsible use of resources, examining how inclusive and sustainable practice can become part of everyday event planning.Live Event ProjectBring together your learning through an integrated live event project. The proposed module connects creative planning with audience research, budgeting, promotion and evaluation, giving you a framework for explaining your decisions and reflecting on the results.WHERE COULD THIS LEAD?The course is intended to develop knowledge and transferable skills relevant to entry-level work in event promotion, venue programming, festival administration, ticketing, artist liaison and project coordination. It may also support the development of your own event ideas or an application for further study. Employment and admission to further study are not guaranteed.VALIDATION STATUSThis course is being developed and has not yet been validated by BIMM University. The information above describes the current proposal. The course title, modules, teaching, assessment and delivery arrangements may be revised through validation. Course availability depends on successful approval.Register your interest to receive updates as details are confirmed. Registering interest is not an application or an offer of a place.